GMI Construction Group completes SETL in Birmingham’s Jewellery Quarter


Libby Whitaker-Keating

GMI Construction Group has successfully completed the high quality SETL residential development in the heart of Birmingham’s Jewellery Quarter.

HBD’s canal side development features 101 one and two bedroomed apartments over six storeys, together with 2,350 sq. ft of ground floor commercial space designed for independent retailers.

Located in the sought-after St Paul’s area, the contemporary-designed homes are complemented by a roof garden, wellness studio, hotel-style lobby, circulation areas, and co-working lounge.

The design, by BPN architects, incorporates materials sympathetic to the area’s traditional aesthetics, such as glazed terracotta and sawtooth brickwork, ensuring that  SETL is in harmony with nearby historic buildings and Georgian Square.

The site, next to the city’s iconic BT Tower, was previously home to the run-down 1960s Cornwall House office block and is ideally placed for New Street and Snow Hill stations, Grand Central, and Colmore Row workspaces.

GMI, whose offices are also in the Jewellery Quarter, was appointed principal contractor in 2022.

Gareth Jones, GMI’s Divisional Managing Director, Midlands, said: “Our collaboration with HBD and BPN architects has allowed us to create a high-quality residential scheme which respects the rich heritage of the Jewellery Quarter while offering modern, functional living spaces.

“This project exemplifies our commitment to excellence in construction and design and further strengthens our long-standing relationship with HBD.”

Simon Raiye, Director, HBD  We are thrilled to see Setl open its doors this month. This redevelopment project has transformed a dilapidated office block into a best in class residential development with an unrivalled focus on high-quality design, community and wellbeing. We have enjoyed working with GMI to create such a top-tier product and are looking forward to welcoming the first residents this summer.

SETL represents HBD’s first development in Birmingham city centre but GMI’s most recent collaborations with the developer include a new brain injury hospital at York’s Chocolate Works, and a 260,000 sq. ft medical distribution centre in Wakefield.